DVD advertising for books
The inside back cover of this week's issue of The Bookseller [link in sidebar] is an advertisement - "Ebury and BBC Books have joined forces to produce 2007's megasellers. From bald tops to how to shop, from Moyles to murder and Great Britain to the Ganges. Take a look at this year's biggest titles."
Attached to this page, with that useful transparent gluey stuff which I keep forgetting to ask my stationery shop about, came a DVD promoting four books from Ebury and four BBC books. I have no idea what this kind of advertising costs. But I'm sure we are going to see a lot more of it in future.
The promotional spiels on the disc are aimed at booksellers. I played the disc, read the info pages and watched the eight short films. My reactions, as a reader and private buyer, were as follows –
Laid Bare by Gail Porter. Had to go to Amazon UK to find out who Ms Porter is. In case you are also unsure, she "burst on to our TV screens in the late 90s presenting The Movie Chart Show, Alive and Kicking and Top of the Pops."
The Difficult Second Book by Chris Moyles. Another one I had never heard of. He's a Radio One dj, but I don't have time to listen to the radio.
The Nature of Britain by Alan Titchmarsh. Might reserve it from public library.
Murder Most Fab by Julian Clary. Another name new to me. Don't like the sound of his main male character who has been a prostitute. Might borrow it from the library, should I happen to spot it there.
India : An Epic Journey across the Subcontinent by Michael Wood.
Will certainly watch the TV series and possibly buy the book for someone I love who loves India.
How to Shop with Mary Portas, Queen of Shopping. Was put off the author when she used a four letter word. She was quoting fashion photographer David Bailey, but I think she should have censored his comment.
Rick Stein's Mediterranean. Watched Rick Stein's delightful French canal trip so will definitely watch this new series and probably buy the book if/when it comes out in a cheaper-than-£25 edition.
Don't You Know Who I Am? by Piers Morgan. He was editor of the Daily Mirror, a paper I don't read. I saw Mr Morgan being unpleasant about Cherie Blair during the Fiona Bruce TV interview. I'm not a Cherie fan, but I didn't think the point he was making – about her being paid for a few of the huge number of speeches she made while PM's wife – held water.
So only two out of eight of "this year's biggest titles" are appealing to this book enthusiast.